New York Times - Hollywood’s Old-Time Star Makers Are Swooping In on YouTube’s Party

“Money changed everything,” said Naomi Lennon, president of Lennon Management, which focuses on YouTube personalities. Exploitation is now “an issue with our industry,” she said, because a lot of inexperienced video creators “are just believing everything these people are telling them.” [Full Article]


Tubefilter - Honesty And Independence: Naomi Lennon On Managing A New Breed Of Celebrity

Before entire new media entities devoted to talent management existed and MCNs became de facto managers for the talent behind the channels within their networks, there were a handful of prescient independent managers who saw an opportunity in digital. And Naomi Lennon may have been the very first. [Full Article]