Building creator businesses through talent development, creator marketing, publishing and commerce.
Lennon advises AI companies, publishers, platforms, brands and creator-led businesses on growth, creator partnerships, commercialization and audience strategy.
Built a full creator-to-commerce arc with Betül Tunç of Turkuaz Kitchen — culminating in an exclusive Anthropologie homeware collection at Rockefeller Center and a New York Times Best Sellers cookbook with Ten Speed Press.
Signed Rachel Levin as a teenager. Built one of the most loyal beauty communities on the internet through long-form integrations with Tarte, Covergirl, and Unilever — and the strategic decision to never chase trend at the expense of voice.
Helped the brothers develop their first feature project and get it financed by Screen Australia — covered by Variety and Forbes. The career arc that proved YouTube creators could move into prestige film without losing their voice.
Executive produced New Form Digital and Tony Valenzuela's BlackBoxTV — a creator-led scripted anthology that pre-dated Netflix's creator-IP push. A blueprint for premium digital programming from one of YouTube's original horror auteurs.
Talent representation, career management, audience development, and monetization for creators and creator-led brands.
Influencer programs, brand partnerships, and campaign strategy for consumer brands and platforms.
Books, product lines, licensing, and retail partnerships that turn audiences into businesses.
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