Lennon Management
Est. 2010

Creators aren't
media buys.
They are culture.

Selective creator management, partnerships and business development for creators building lasting businesses.

Naomi Lennon
Naomi Lennon
Founder
  • 13+ Years
    Building creator businesses
  • 5,000+
    Creator partnerships
  • $45M+
    Creator partnership value generated

One brand.
Two divisions.

  • Creator-facing

    LENNON MANAGEMENT

    Selective creator management, partnerships and business development for creators building lasting businesses.

  • Company-facing

    LENNON GLOBAL

    Creator partnerships, strategy and execution for B2B companies moving at the speed of AI.

The difference

Built differently.

Creators are not campaigns to manage.
They’re businesses to build.

Selected work

Creator businesses,
built.

View selected work
Betül Tunç at the Anthropologie Rockefeller Center launch
01 · Creator → Business

Turkuaz Kitchen — Betül Tunç

Built a creator-to-commerce business with Betül Tunç of Turkuaz Kitchen, including an Anthropologie homeware collection and a New York Times Best Sellers cookbook with Ten Speed Press.

10M+
Followers across platforms
NYT
Best Sellers list — Nov 2024
Anthropologie
Exclusive homeware launch
RCLÓ Cosmetics booth by RCLBeauty — Rachel Levin's cosmetics line at retail event
02 · Creator → Brand

RCLBeauty101 — Rachel Levin

Signed Rachel Levin as a teenager and built one of the most loyal beauty communities on the internet — from flagship brand partnerships to her own cosmetics business.

14M+
YouTube subscribers
#1
Most-viewed female channel worldwide
RCLÓ Cosmetics
Creator-owned cosmetics line
On set with the Philippou brothers — brand-financed production → feature filmmaking
03 · Creator → Film

Racka Racka — Danny & Michael Philippou

I discovered the brothers and helped secure brand financing to develop their filmmaking. Commercial work became a pathway into feature filmmaking.

Brand-financed
Commercial → Feature pipeline
Variety
Feature coverage
Forbes
Industry profile
What we do

Relationship first.

All services
— 01

Creator Management

Selective representation and long-term career and business development.

— 02

Creator Partnerships

Brand partnerships, negotiation, deal strategy and commercial relationships.

— 03

Creator Business Development

Products, commerce, publishing, IP and media that extend a creator's business beyond content.

Selected experience

Brands, platforms and publishers across 15+ years of creator partnerships.

  • P&G
  • Anthropologie
  • McDonald's
  • PepsiCo
  • COVERGIRL
  • Ford
  • Samsung
  • KIA
  • Unilever
  • Tarte
  • AT&T
  • Universal Music
  • Meta
  • YouTube
  • Ten Speed Press
  • AliExpress
  • New Form Digital
  • Emergent
In the room since 2009

A career arc,
not a positioning
statement.

The creator economy didn’t arrive in 2024. It was built — slowly, deal by deal — by people who were paying attention in 2009.
  1. 2009
    YouTube Partner Program
    Working with emerging digital creators at the beginning of the YouTube era, before “creator” was a category.
  2. 2010
    Lennon Management — Founded
    Built an early roster including RCLBeauty101, The Fine Brothers, Racka Racka and BlackBoxTV.
  3. 2019
    Lennon Management — Acquired
    Lennon Management was acquired. Naomi continued building creator businesses under the LENNON name.
  4. Today
    Creator management, continued
    Naomi continues to selectively represent creators through LENNON MANAGEMENT while leading LENNON's broader creator partnerships business.