Lennon Management
Est. 2010

Creators aren't
media buys.
They are culture.

Selective creator management, partnerships and business development for creators building lasting businesses.

Naomi Lennon
Naomi Lennon
Founder
  • 13+ Years
    Building creator businesses
  • 5,000+
    Creator partnerships
  • $45M+
    Generated through creator partnerships

One brand.
Two divisions.

  • Creator-facing

    LENNON MANAGEMENT

    Represents a selective roster of creators, building long-term careers, partnerships and businesses.

  • Company-facing

    LENNON GLOBAL

    Creator partnerships, strategy and infrastructure for AI companies, platforms, media businesses and global brands.

Selected work

Creator businesses,
built.

Full portfolio
Betül Tunç at the Anthropologie Rockefeller Center launch
01 · Creator → Commerce

Turkuaz Kitchen — Betül Tunç

2022 — present

Built a full creator-to-commerce arc with Betül Tunç of Turkuaz Kitchen — an exclusive Anthropologie homeware collection at Rockefeller Center and a New York Times Best Sellers cookbook with Ten Speed Press.

10M+
Followers across platforms
NYT
Best Sellers list — Nov 2024
Anthropologie
Exclusive homeware launch
Rachel Levin (RCLBeauty101)
02 · Talent Development

RCLBeauty101 — Rachel Levin

2010 — 2019

Signed Rachel Levin as a teenager and built one of the most loyal beauty communities on the internet — long-form integrations with Tarte, Covergirl and Unilever, and the discipline to never chase trend at the expense of voice.

14M+
YouTube subscribers
#1
Most-viewed female channel worldwide
Tarte
Multi-year flagship partnership
Independent film production
03 · Creator → Film

Racka Racka — Danny & Michael Philippou

2013 — 2019

I discovered the brothers and got them brand financing to develop their filmmaking — commercial work became a pathway into feature filmmaking.

Brand-financed
Commercial → Feature pipeline
Variety
Feature coverage
Forbes
Industry profile
What we do

Relationship first.

All services
— 01

Creator Management

Selective representation and long-term career and business development.

— 02

Creator Partnerships

Brand partnerships, negotiation, deal strategy and commercial relationships.

— 03

Creator Business Development

Products, commerce, publishing, IP and media that extend a creator's business beyond content.

Selected experience

Brands, platforms and publishers across 15+ years of creator partnerships.

  • P&G
  • Anthropologie
  • McDonald's
  • PepsiCo
  • COVERGIRL
  • Ford
  • Samsung
  • KIA
  • Unilever
  • Tarte
  • AT&T
  • Universal Music
  • Meta
  • YouTube
  • Ten Speed Press
  • AliExpress
  • New Form Digital
  • Emergent
In the room since 2009

A career arc,
not a positioning
statement.

The creator economy didn’t arrive in 2024. It was built — slowly, deal by deal — by people who were paying attention in 2009.
  1. 2009
    YouTube Partner Program
    Working with emerging digital creators at the beginning of the YouTube era, before “creator” was a category.
  2. 2010
    Lennon Management — Founded
    Built an early roster including RCLBeauty101, The Fine Brothers, Racka Racka and BlackBoxTV.
  3. 2019
    Lennon Management — Acquired
    Lennon Management was acquired. Naomi continued building creator businesses under the LENNON name.
  4. Today
    Creator management, continued
    Naomi continues to selectively represent creators through LENNON MANAGEMENT while leading LENNON's broader creator partnerships business.